Every day it's at least 4 pieces. And that's the minimum. Somedays the political mailers outnumber the bills and that is a feat unto itself.

I know it's political season. And I know "THIS IS THE MOST IMPORTANT ELECTION EVER" but come on.

How many flyers? How many mailers? How much card stock? How many full color, multi-folded pieces of presidential propaganda and voting instructions could you possibly afford to send me?

The answer is a whole lot.

I couldn't find direct mail spending (alone) for this year but let's look at the big picture.

The 2020 presidential and congressional elections will be the most expensive in history, with campaigns and affiliated organizations expected to spend $10.8 billion overall, per new data from the nonpartisan Center for Responsive Politics as cited by CNBC. That estimate—which includes spending on canvassing, direct mail, and employee salaries—represents a substantial increase from the inflation-adjusted $7 billion spent during the 2016 elections. (Business Insider)

10 POINT 8 BILLION with a B! And in the 2016 election it WAS ONLY $7 BILLION.

That's an increase of about 154% (I was told there would be no math).

Now, I do have numbers on some direct mail stuff from 2016.

According to the FEC filings, Donald Trump spent 37 cents of every dollar on direct mail, whereas Hillary Clinton spent 20 cents. Trump was notoriously frugal during the campaign but spent $29 million on printing and postage. (United Mail)

If we just play by the numbers and use the increase in spending from 2016 to now, we estimate that President Trump (on the low end) would be spending $440,660,000 on direct mail this year.

Those are just guesses. And we don't even want to start looking at tv and radio spending. If you're sick of hearing and seeing political ads, know that the Dems are outspending the Republicans by more than $85 million in the final three weeks.

Billions of dollars.

And of those billions, several million (from both sides) to send you JUNK MAIL. Like this.

McConnell Adams TSM Lansing

I got that today. Problem is, I voted by mail almost 3 weeks ago. And got notification from the City Clerk that he got my ballot (by email thankfully).


And to think...of all the junk political mail we're getting now, weren't they going to make some changes with the new Postmaster General and get rid of mail sorting machines and such?

Thank goodness they left them in place. So we could get all this stuff right?

McConnell Adams TSM Lansing

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