Operation Lucky Charms On After Thief Steals Pot of Gold in NYC, Meanwhile Boycott of Kellogg’s Is Also On
In New York City's Diamond District a man (leprechaun?) made off with a pot of gold. Yes, a pot of gold. He swiped it from an open armored car when the armed guard turned his back. Buzzfeed has more, including video of the incident that occurred in September. The initiative to find the man and the gold has been dubbed 'Operation Lucky Charms.'
Kellogg's also has other products like Eggo Waffles and Pop-Tarts. Lucky Charms is a General Mills cereal.