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Hot on the heels (see what we did there) of his new song, Lil Nas X has some hot merch that has some folks heated.

Lil Nas X weaves an impressively detailed fantasy world with "Montero (Call Me By Your Name)," but the meaningful story behind the song is so much more grounded in reality.

On Friday (March 26), the rapper and pop star dropped his latest single along with a provocative music video. He also shared a powerful message with it on Twitter: a note to his 14-year-old younger self about the power of LGBTQ+ representation and visibility.

Read More: Lil Nas X Pens Letter to Younger Self About Queer Representation

Haven't seen the video? Say less.

He was the only person in the video meaning he played all the characters. So that was him giving himself a lap dance while dressed as Satan.

In three days it's amassed over 36 MILLION VIEWS.

The reactions?

And what's a new video and controversy without new merch and even more controversy?

The shoes will reportedly contain 66 CCs of red ink and 1 drop of human blood in its sole. Other features of the infernal footwear are a pentagram pendant over the laces and “Luke 10:18” written on the side, a Bible verse about Satan’s fall from heaven. Only 666 of the limited edition shoes — set to be released March 29 — will be produced and each pair will be individually numbered. The price tag: $1,018. (WKBN)

I was wondering about the price tag but the $1,018 goes right along with the bible verse on the shoe.

https://twitter.com/saint

And even though they are Nike shoes, the footwear company has distanced themselves as far away from this as possible.

As a matter of fact, they've filed a lawsuit.

With all this Satanic this and lawsuit that, how do you think shoe sales went on their first day?

I think they would say heavenly.

That's 666 pairs at $1,018 a piece in under a minute.

Controversy creates cash.

The numbers don't lie.

Madonna should be so proud.

Sidebar: The company that made the "Satan Shoes" also did a "Jesus" pair as well. With Holy Water in the soles. Just sayin'.

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