Update: Grand Rapids Woman Who “Redesigns” Logos On Ellen TV Show
We introduced you to Emily Zugay a month ago. She is a Grand Rapids native who has made a name for herself as the anti-designer. She's been redesigning famous logos with her deadpan humor on TikTok.
Her work has received a lot of attention. The popular videos have been viewed 100 million times. She has gotten attention from famous brands like Starbucks, Apple, NFL and more. She now caught the eye of Ellen DeGeneres. DeGeneres had Zugay as a guest on her TV show.
During an interview that aired Wednesday, October 13, Ellen told her she was hilarious.
Zugay who went to school for animation said on the TV show,
"Over time I picked up some lingo from being in critiques. I thought it would be funny to make it sound like I knew what I was talking about and pair it with awful logos."
"I try to take every beautiful design aspect and flip it on its head."
During the interview, Zugay debuted the new Ellen logo. Replacing the blue background and thin white font, Zugay's logo features thick black letters with motion lines trailing Ellen because “you look like you could be fast,” Zugay said. Ellen has implemented the new redesign on her TikTok account and other platforms.
DeGeneres announced that the new look would be available in her Ellen Shop. All proceeds from the T-shirts, mugs and water bottles will go to America’s Food Fund.
Hey Emily, How about a redesign for you hometown radio station?
Here is the Original Article written about Zugay on September 9, 2021.
The Detroit Lions have recently received a redesigned logo...and a name change. The new brand was debuted on the Lions TikTok account. It came from Emily Zugay. Here's a look at the style.
Let's break this down:
At first, it's hard to tell if she's serious. Emily Zugay is a TikToker with nearly 100 thousand followers. She has a head for dry comedy but with her blonde hair and pretty face, many people stereotype her has ditzy. Nope, kids, this is an act. She calls herself a mince to sicodity.
Most of her posts are of her struggling with ordinary things. In one of her biggest efforts, she is seen trying to open a tube of crescent rolls with a can opener.
She has recently been retooling logos for major brands like NASA, NASCAR, Ocean Spray and even TikTok. The great lakes show up in her freshened Ocean Spray logo.
@oceanspray Testing out our new look @emilyzugay ♬ to the salon - 🍄 73.2K mushrooms 🍄
Zugay decided to give our football team a new look and a new name. The Detroit Lions are now the detriot lines. She says the existing logo needed to be simplified quite a bit. She said that she cleaned it up and it will look nice on jerseys and helmets. A box of t-shirts with the new emblem was sent to the players.
D'Andre Swift of the Lions said it was "interesting". The players said "This is what NOT to do." Another one called the t-shirt cheap. They were laughing and playing along. The Official Detroit Lions TikTok account even changed their logo and gave her props. They asked,
"Can we all give Emily's TikTok a huge round of applause?"
You can watch the levity unfold here:
@detroitlionsReply to @emilyzugay Safe to say your redesign was a huge hit 😌 ##DetroitLions ##OnePride ##nfl♬ original sound - Emily’sTikTok.edu