Vegan Dog Food Company Offers ‘Peculiar’ Promotion to Owners
Although dogs are mainly known for eating meat, dog food brand OMNI is offering pet owners a rather absurd offer to test out a plant-based diet.
The London-based company wants to pay a dog owner £5,000 (roughly $6,600) to keep track of their experience transitioning their pooch from a meat-based diet to "a veterinary-formulated plant-based diet," according to the Mirror.
Part of that process involves smelling their dog's poo to monitor digestive health over an eight-week period.
OMNI is hoping the right candidate can start ASAP at the going rate of £2,500 ($3,300) per month for two months.
On top of the peculiar task of sniffing the poo, the owner will also be required to monitor the pup's "energy levels" and "behavior."
The participant will also receive a free two-month supply of the plant-based food for their four-legged friend as well as support from a licensed dog nutritionist.
Shiv Sivakumar, co-founder of OMNI, detailed the benefits behind switching dogs to a vegan diet.
"We've had lots of feedback from dog owners who report that their dogs' digestion, energy levels and general health are all improved once switching to a flexitarian or plant-based diet," he told the outlet. "Not only that, we are getting feedback that their dogs' stools have improved in terms of color, consistency and smell."
As it pertains to the job, Sivakumar admits it's rather unique. "We know that this is quite a peculiar vacancy but we also know that this is the way for us to put our money where our mouth is and show dog owners that plant-based dog food could improve their dog’s stool, general health and digestive health."
Veterinarian and former president of the U.S. Humane Society Dr. Michael Fox explained the main two reasons people elect to switch their pooch over to a vegan diet is "personal ethics" and "food allergies."
In an interview with CNN, he noted that some adult dogs do adapt to and even thrive on well-balanced vegan diets, but most do best with a variety of foods that include some meats, fats and protein.
He added that "dogs could benefit from a vegan meal at least once a week to detox."