“The Best Day of My Life” [VIDEO]
Recently popular in the process of exposing new music to fans (and potential fans) is the "lyric video." Artists big and small produce pre-video videos, that is, videos that precede the "official" music videos, and post them online. In the beginning, lyric videos were like watching a karaoke screen while listening to your favorite song. But, in more recent months,
artists marketing geniuses have discovered that when well-thought-out and well-produced, lyric videos can take on a life of their own; erstwhile promoting a song by connecting fans to deep, meaningful lyrics, today these videos can carry a deep, meaningful storyline entirely separate from the lyrics.
Are you confused? Let me simplify the idea:
Watch this video. Fall in love with the dog. Buy the song.
Oh, and PS... www.adoptlansing.org.