Recently popular in the process of exposing new music to fans (and potential fans) is the "lyric video."  Artists big and small produce pre-video videos, that is, videos that precede the "official" music videos, and post them online.  In the beginning, lyric videos were like watching a karaoke screen while listening to your favorite song.  But, in more recent months, artists marketing geniuses have discovered that when well-thought-out and well-produced, lyric videos can take on a life of their own; erstwhile promoting a song by connecting fans to deep, meaningful lyrics, today these videos can carry a deep, meaningful storyline entirely separate from the lyrics.

Are you confused?  Let me simplify the idea:

Watch this video.  Fall in love with the dog.  Buy the song.

Oh, and PS...