What could go wrong with a "Baby Daddy" father's day card? Well the folks at Target now know the answer to that question. Everything! Backlash over the card and some shoppers deeming it as "insulting" and "offensive" especially to African Americans.

Target apologizes amid backlash for 'baby daddy' Father's Day cards

One social media user called the card ​"an insult to black fathers and a slap in the face to the African-American community as a whole."​

 

Target Pulls Controversial 'Baby Daddy' Card From Stores

Target has pulled a controversial "Baby Daddy" card from its stores following complaints from customers. A spokesman for Target told Buzzfeed this week, "We now see that the front page, taken out of context, can communicate an unintentional meaning that we are strongly against perpetuating and is not consistent with our company purpose and values."

Target has pulled a controversial "Baby Daddy" card from its stores following complaints from customers. A spokesman for Target told Buzzfeed this week, "We now see that the front page, taken out of context, can communicate an unintentional meaning that we are strongly against perpetuating and is not consistent with our company purpose and values." The spokesman then added, "We should do better in the future, and we will. We have notified our store merchandisers to remove the card from the shelves and apologize for any offense we’ve caused." (Wochit News via Youtube)