Ladies’ Home Journal to Fold After More Than 100 Years
Print media is dying. I'm not going to lie -- this makes me sad.
The latest to fold is Ladies' Home Journal, according to Ad Age. The publication has been around for 131 years via subscription. In 1968 circulation peaked at 6.8 million. Today, the magazine is mailed to 3.2 million homes.
A combination of declining subscriptions, aging subscribers and a steep decline in advertising revenue is cited for the decision.
Ladies' Home Journal is one of the original "Seven Sisters" of women-oriented magazines; also in that group is Better Homes and Gardens, Family Circle, Good Housekeeping, Redbook, Woman's Day and the former McCall's, which folded in 2002.
Get the whole story here.